About APRA
Who we are
APRA (Association of Public Relations Agencies) is a voluntary trade association of PR agencies operating within the Czech Republic. Established in 1995, it currently has 18 member agencies, each have successfully completed CMS (Consultancy Management Standard).
APRA is a member of ICCO (International Communications Consultancy Organisation), the global umbrella organisation for national PR associations.
Our mission
The APRA mission is to:
- Represent the public relations industry and its member agencies
- Encourage the advancement of member agencies
- Unite PR agencies operating on the Czech market
- Enhance the good reputation of PR
- Promote best practices
- Cultivate the general PR environment
- Guarantee the quality of services provided by member agencies through certification (i.e. Consultancy Management Standard; CMS). Clients who hire a certified agency should be sure of a business partner whose management and working practices comply with the most up-to-date requirements of the market, i.e. of a reliable and well-managed company.
- Guarantee compliance with ethical standards – Stockholm charter
- Provide a forum for wider discussion of professional topics
- Support and protect the interests of its members in many important areas
- Provide education within the framework of the public relations profession (LSPR)
APRA's mission statement:
- Requires its members to obey all basic professional ethical standards as per the IPRA (International Public Relations Association) Ethics Code and ICO (International Committee of Public Relations Consultancies Associations) Roman Charter.
- Create room for discussion and the solving of common professional and other issues; take care of the development of the discipline as well as education of its members, via seminars, conferences and various meetings.
- Guarantee professional quality of Association members and employees of member PR agencies.
- Represent the interests of its members vis-a-vis international organisations
česky | english